The devices mentioned in this list are all devices with E Ink (“electronic ink”) display technology, which gives them that low-power paper-like display.
This list is based on the rankings of Zol.com, one of China’s leading IT information and business portals. Here is an overview of the top 10 brands currently dominating the lists in China. While Amazon’s Kindle is the biggest brand name in the American and European e-book reader market, the Chinese e-reader market also has several domestic brands topping the popularity lists. Some people prefer an e-reader because it is easier on their eyes than reading from phone screens, others want a distraction-free digital reading style, and some just like the idea of carrying their own mini-library with them with a battery that lasts much longer than those of tablets or smartphones. From Onyx to Xiaomi, these are the top selling e-readers in China right now.Įreaders have become booming business over recent years.